Breakers to Makers
The Sharing and On Demand Economy (SODE) is growing up. From the niche to the mainstream, SODE businesses are now becoming some of the world's most powerful economic players. According to a research by PwC, the sector is predicted to be worth £335 billion by 2025.
But this success story has not been without its difficulties. Whether it's re-shaping the global workforce, questioning traditional business models or challenging established laws and policies, the SODE has a reputation for disruption - and it hasn't always been seen in a positive light.
Today, the SODE is moving into a new phase of maturity. In order to continue scaling and reach the next level of growth, companies must work with the other players in their space. And so, a new kind of disruption is being born: a positive disruption which sees the SODE working together with governments, regulators and leading brands to change the game - and move it forward – on a global scale.
Today in London, we have gathered here to continue leading that conversation, discuss our future and begin making the rules that will change the SODE industry - here in Britain, and in the rest of the world.
Introductory Note by Husayn Kassai
In the media
Adam Pescod, Elite Business Magazine
Zen Terrelonge, Real Business
Ben Graham, StrategyEye Digital